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Privacy Policy

Last updated: February 22, 2024

Supreme Furniture recognises the importance of protecting the privacy and rights of individuals in relation to their Personal Information. This is our privacy policy and it tells you how we collect and manage your Personal Information.

We respect your rights to privacy under the Privacy Act 1988 (Cth) (“Act”) and we comply with all of the Act’s requirements in relation to the collection, management and disclosure of your Personal Information. For more information, visit www.oaic.gov.au.

 

Definitions

In this policy “Supreme Furniture”, “We”, “Us”, “Our”, etc means Supreme Furniture CH Pty Ltd ACN 159 371 374 and its subsidiaries (as that term is defined in the Corporations Act 2001 (Cth).

What is your Personal Information?

“Personal Information” has the meaning given to it in the Act. Generally, it includes any information that can be used to personally identify you. This may include your name, address, telephone number, email address and occupation, and information about your dealings with us.

 

What Personal Information do we collect and hold?

Depending on the nature of our relationship with you, we may collect the following types of Personal Information:

  • Initial identification details: name, residential address and date of birth;
  • Contact details: telephone, residential, mailing and email addresses;
  • Demographics: date of birth, gender, age, purchase history, income, occupation, hobbies and interests (not applicable to our manufacturing and distribution operations);
  • Confirmation of identity details: including driver’s licence number and passport details;
  • Product and service information: details of the products and services you have purchased from us or which you have enquired about, together with any additional information necessary to deliver those products and services and to respond to your enquiries;
  • Business partner details: where you are engaged by us as a business partner, the name of the business that you work for, your role within the business, and your contact details;
  • Work details: where you are engaged by us as a service provider, contractor or agent, information about your performance;
  • Job applicant details: where you apply for a job with us, information about you that will help us decide whether to offer you the job, including your job application or resume, and references;
  • Financial information: including methods of payment you use, credit reports we receive, and any information you provide in relation to application for finance or in-store credit;
  • Feedback: information relating to you that you provide to us directly through our website or service centre, customer surveys or visits by our representatives from time to time;
  • Health information: information we collect about you that we consider reasonably necessary to protect the health and safety of our premises, staff and customers;
  • Analytics: information relating to you that you provide to us indirectly through use of our websites or online presence, including your IP addresses; and
  • Sensitive Information: information such as medical information arising in connection with either your engagement or employment with us.. In such instances, we only collect sensitive information with your consent, however, if you provide the sensitive information to us for any reason, you consent to us collecting, using and disclosing that information for the purpose for which you disclosed it to us, and as permitted by the Act.

It would be unusual for us to need to collect all or even most of the above information from you. The information we will require will depend on the specific service(s) that we provide to you and/or the specific interactions we have with you.

 

How do we collect your Personal Information?

Direct collection: We collect your Personal Information directly from you unless it is unreasonable or impracticable to do so. When collecting Personal Information from you, we may collect in ways including:

  • through your access and use of our website;
  • during conversations and communications between you and our representatives;
  • when you complete an application or purchase order or ask for a quote to be prepared;
  • when you make an in-store or on-line purchase (not applicable to our manufacturing and distribution operations);
  • when you access our premises;
  • when you apply for finance (not applicable for our manufacturing or distribution operations);
  • when you contact us for further information or register your details on our website;
  • your participation in surveys and other types of research;
  • when you enter a promotion, sweepstake, or contest hosted by Supreme Furniture (not applicable to our manufacturing and distribution operations);
  • when you attend an event hosted by Supreme Furniture;
  • when you subscribe to our mailing list (not applicable to our manufacturing and distribution operations);
  • when you provide information via social media pages such as the Supreme Furniture Facebook page, Instagram or our Twitter account (not applicable to our manufacturing and distribution operations);
  • when you supply goods or services to us;
  • when you express interest in a particular Supreme Furniture service or product (as applicable); or
  • when you submit a job application or résumé, including from your referees, and publicly available information about you.

Cookies and web tracking: Supreme Furniture uses tracking technologies such as cookies to recognise your browser each time it visits our site, and to track which pages you visit whilst on our site. We use this information to optimise our site and create a better online experience for you. Cookies are pieces of information that a website transfers to a computer’s hard disk for record keeping purposes. Most web browsers are set to accept tracking technologies such as cookies. If you do not wish to receive any cookies, you may set your browser to refuse them.

Remarketing: Our website uses various software platforms and analytics programs, such as Google AdWords, Google Analytics, and the Google Display Network, to serve ads to you on other websites after you have visited our website. This practice is known as remarketing and is a tool that Google and other digital providers offer to businesses. If you would like to opt-out of receiving advertising like this from Google you can manage these settings by visiting the Google Ads Preferences Manager.

Payment Providers: We utilize the services of various payment providers to facilitate transactions and enhance your shopping experience. Please be aware of the following payment providers and their respective privacy policies:

  • Stripe: When you make a payment through our website, your payment information may be processed by Stripe, a reputable payment service provider. For detailed information regarding how Stripe handles your data, please refer to their privacy policy at https://stripe.com/privacy.
  • Zip Pay: If you opt to use Zip Pay for payment, your transaction details may be managed by Zip Pay. To understand how Zip Pay safeguards your privacy, please review their privacy policy at https://zip.co/privacy.
  • Humm: Transactions facilitated through Humm involve the processing of payment details by their platform. For insights into Humm’s privacy practices, please consult their privacy policy at https://www.shophumm.com/au/privacy-policy.
  • AfterPay: Should you choose AfterPay as your payment method, your payment information may be handled by AfterPay. To learn more about AfterPay’s approach to privacy, please visit their privacy policy at https://www.afterpay.com/en-AU/privacy-policy.
  • PayPal: Payments processed via PayPal are subject to PayPal’s privacy policy, ensuring the security of your information. For a comprehensive understanding of PayPal’s privacy practices, please refer to their privacy policy at https://www.paypal.com/au/webapps/mpp/ua/privacy-full.

By using our service and engaging with these payment providers, you acknowledge and agree to their respective privacy policies.

Third parties: Our manufacturing and distribution operations provide services to other businesses. As part of those services, we may be asked to provide services on behalf of those businesses to you or otherwise deal with you in the course of providing those services. In those circumstances, we will receive your Personal Information from those businesses. This may include where you are a worker or customer of that business. The collection and disclosure by them of your Personal Information to us is governed by their privacy policy.

We may also collect information from third parties such as credit reporting bodies, law enforcement agencies, and other government agencies.

 

What happens if we can’t collect your Personal Information?

If you do not provide us with the Personal Information described above, we may not be able to provide the requested products or services to you, or the business you work for (whichever is applicable), either to the same standard or at all, or we may not be able to provide you with information about our products and services.

 

For what purposes do we collect, hold, use and disclose your Personal Information?

Your Personal Information will not be shared, sold, rented or disclosed other than as described in this Privacy Policy.

We retain Personal Information for as long as is necessary for the purpose for which it was collected or in some circumstances for longer periods where extended retention is required by law or regulation, and as necessary in order to defend our legal rights.

Supreme Furniture may use, collect and hold your information to provide our products and services to you, to better understand your needs and provide you with better services, including for:

Customer service, including to:

  • complete transactions in store or online (not applicable to our manufacturing and distribution operations);
  • deliver products and services;
  • provide our membership program (not applicable to our manufacturing and distribution operations); and
  • deal with queries, comments or customer service issues promptly whether by email, social media, telephone or mail. (We may also keep information on your communications with our customer service representatives).

Marketing, including to:

  • keep you up-to-date with products, services, events or promotions we think would be of particular interest through a variety of channels. (You are able to “opt-out” from this activity at any time);
  • facilitate your entry and participation in a competition or trade promotion or attendance of an event;
  • evaluate the effectiveness of our online advertising; and
  • evaluate our website’s performance and to improve the content we display to you.

Business operations, including to:

  • provide our products and/or services to other businesses (applicable to our manufacturing and distribution operations);
  • analyse our business, including for planning, marketing, research, recruiting and training purposes;
  • enhance your customer experience in store and online (where applicable) and help us complete your transactions faster;
  • administer our business, analyse trends, administer our website, track users’ movements, and gather broad demographic information;
  • consider you for a job, or other relationship, with us; and
  • ensure the health and safety of our premises, staff and customers, which may involve us collecting your health related information.

Supreme Furniture may also use, collect and hold your information:

  • when preventing fraud and other criminal activities;
  • when recruiting staff and engaging with contractors; and
  • for other purposes explained at the time of collection or which are required or authorised by or under law, and for which you have provided consent.

 

Disclosure of Personal Information

We may disclose your Personal Information to:

  • Related Bodies Corporate: (as that term is defined in the Corporations Act 2001 (Cth), in particular to our parent company and franchisees.
  • Clients: third party entities that engage us to provide our products and/or services on their behalf, but only where you have interacted with those third parties (applicable to our manufacturing and distribution operations).
  • Service providers: including, without limitation, technology service providers for services such as application and systems, cloud computing facilities, development and technical support, processing, storing, hosting, research and data analysis, payment protection providers, mailing houses, couriers, payment processors, delivery contractors, mobile application providers, data entry service providers, network administrators, debt collectors, third party product repairers, and professional advisors such as accountants, insurance brokers, insurers, solicitors, business advisors and consultants
  • Partners: including, without limitation, our third party marketing agencies, membership program partners, Facebook, Twitter, Google, organisations we partner with for promotions or for distribution, and other organisations we think you would like to receive further information from.
  • Law enforcement: to any person, regulatory body or government agency in order to comply with any law.
  • Purchasers of our business: if we sell some or all of our business to a third party, we will disclose all of your information to the new owner(s) in the process of undertaking that transaction or transactions.

We seek to protect your privacy when we send Personal Information overseas. This includes satisfying ourselves that the overseas recipient either will not breach the Australian Privacy Principles or is subject to a similar binding obligation which you can enforce. Entities located outside of Australia to whom we may disclose and/or store your Personal Information include, without limitation, the following: our Related Bodies Corporate or any third party service provider, located in United Kingdom, Europe, Asia and South Africa; and our data hosting and other IT and CRM service providers, located in the United States, Europe, India, Canada and Asia.

 

Direct marketing materials

We may send you direct marketing communications and information about our products and services that we consider may be of interest to you if you would reasonably expect us to do so in light of how we collected your Personal Information. These communications may be sent in various forms, including mail, SMS, social media and email, in accordance with applicable marketing laws, such as the Spam Act 2003 (Cth). If you indicate a preference for a method of communication, we will endeavour to use that method whenever practical to do so.

With your consent, we may provide your Personal Information to organisations that we partner with from whom we think you would like to receive further information. We may also provide you with direct marketing communications from organisations that we partner with from whom we think you would like to receive further information.

 

Opting Out

At Supreme Furniture we only want to communicate with you if you want to hear from us. You may choose to restrict or opt out of the collection, storage, use or disclosure of your information in the following ways:

  • If you have previously agreed to us using your information for direct marketing purposes, you may change your mind at any time by:
    • writing to the Privacy Officer, Supreme Furniture CH Pty Ltd; Unit 15-33 Glossop St, North St Marys, NSW, 2760, Australia
    • phoning +61 02 9623 6998 (during normal business hours); or
    • e-mailing us at office@supremefurniture.com.au.
  • We mainly communicate with you through email. If you wish to unsubscribe to email direct marketing communications, you can locate and click on the unsubscribe link in each of the promotional emails and we will opt you out from the email mailing listing without any cost.

 

Access and correction

You may request access to any Personal Information we hold about you at any time by contacting us (see details below). Where we hold information that you are entitled to access, we will try to provide you with suitable means of accessing it (for example, by mailing or emailing it to you). We may ask you to pay our reasonable costs to give you access to your Personal Information.

There may be instances where we cannot grant you access to the Personal Information we hold. For example, we may need to refuse access if granting access would interfere with the privacy of others or if it would result in a breach of confidentiality. If that happens, we will give you written reasons for any refusal.

If you believe that Personal Information we hold about you is incorrect, incomplete or inaccurate, then you may request us to amend it. We will consider if the information requires amendment. If we do not agree that there are grounds for amendment, then we will add a note to the Personal Information stating you disagree with it.

 

Third-party web sites

Links to third party web sites on www.supremefurniture.com.au are provided solely as a convenience to you. If you use these links, you will leave Supreme Furniture’s site. Supreme Furniture is not responsible for any of these sites, their content or their usage of your Personal Information. You should satisfy yourself of the third party’s privacy policy when you use their website.

 

Security

Supreme Furniture uses industry standard security measures to safeguard and protection your information. This includes taking reasonable steps to ensure your Personal Information is protected from loss, misuse, unauthorised modification or disclosure. Some of the steps we take to protect your information include:

  • utilising security restrictions on access to our systems such as passwords, firewalls and anti-virus software;
  • external and internal premises security.

 

Children’s Privacy

Our Service complies with the Australian Privacy Principles and does not address anyone under the age of 16. We do not knowingly collect personally identifiable information from anyone under the age of 16. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us immediately. If We become aware that We have collected Personal Data from anyone under the age of 16 without verifiable parental consent, We will take steps to promptly remove that information from Our servers.

If We require consent as a legal basis for processing Your information, and if Your country’s regulations mandate parental consent for minors under 16, We may require Your parent’s or guardian’s explicit consent before We collect and use that information. We take the protection of children’s privacy seriously and strive to uphold the highest standards in accordance with applicable laws and regulations.

 

Complaints or questions

If you have any questions about this Policy, any concerns or a complaint regarding the treatment of your privacy or a possible breach of your privacy, please use the contact link on our website or contact our Privacy Officer using the details set out below.

 

Privacy Officer contact details:

  • Privacy Officer
  • Supreme Furniture CH Pty Ltd
  • Email: office@supremefurniture.com.au

All complaints received will be dealt with fairly and in a timely manner considering all the circumstances of the complaint. In most cases, we expect that complaints will be investigated and a response provided within 30 days of receipt of the complaint. If the matter is more complex and our investigation may take longer, we will contact you and tell you when we expect to provide our response.

If you are not satisfied with our response to your complaint, you can refer your complaint to the Office of the Australian Information Commissioner. Their contact details are:

Office of the Australian Information Commissioner (OAIC) GPO Box 5218 SYDNEY NSW 2001 Email: enquiries@oaic.gov.au Telephone: 1300 363 992

 

Changes to this Policy

Supreme Furniture reserves the right to amend this Privacy Policy periodically for various reasons. Any modifications will be publicly available on our website. Please note that this Privacy Policy forms part of the Terms of Use for Supreme Furniture website and forms part of the Agreement between you and us. We may change this Policy from time to time. We will notify you of any changes to this Policy by posting a new policy on our site and the effective date of the change. Your continued use of our site following the posting of changes will indicate that you accept those changes. If we intend to make any material changes to our practices with respect to the treatment of Personal Information we will provide you with prior notice of these changes and seek your consent where necessary.